Amsterdam Woonbeurs 2013 – Meet the Blogger Part 2

vtwonen barn
The Meet The Blogger event was deliberately timed to allow us to visit the Woonbeurs on the second day and I think that made the trip even more interesting for those of us who had travelled some distance. This big interior fair which is also open to the public is hosted by Sanoma media who are the publishers of most of the well loved Dutch interior magazines.

As a kind of "press" in the modern world the bloggers were allowed to attend the press launch and hear what the organiser of the fair had to say about current trends and the ways in which the consumer finds out about these things in this digital age.

After that we were off to the VTWonen space as they were one of the main sponsors of Meet The Blogger.

Regular readers of each magazine would have found it quite easy to identify which magazine had created which space inside the fair as they did stay quite true to their print personas.

Of all the magazines VTWonen had made the most ambitious use of their space, creating a huge shaker inspired barn – in only 4 days. It was not so much a liveable space as a hive of activity, with the kitchen area set up to make pizzas, the bath room area turned into an old fashioned barbershop and also an artisanal workshop area. I was very impressed with the girls who were casting ceramic items and even firing them in an onsite kiln. They really embraced the shaker custom of using a lot of pegs and hanging items.

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101 Woonideen had a very brightly coloured area with lots of little alcoves and details. As well as a huge table for some hands on cutting and pasting of moodboards.

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Ariadne at Home is a magazine I read less frequently as I find it just a tiny wee bit too pastel tinted for my taste -but I have to say that their house was a very calming and relaxed space. I could definitely imagine moving in there – so time to review some of my thoughts about interior colours.
Alongside these structures many of the well known Dutch brands had stands showing their latest designs or colours and it was good to get an impression of what is current in the Netherlands.

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All in all it was a very enjoyable day rounding off Meet The Blogger and a good way to get a taste of Dutch interior trends .

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